Rich Energy Haas F1 Team unveiled its new-look for the 2019 FIA Formula OneWorld Championship with a livery launch hosted at the prestigious Royal Automobile Club (RAC) on Pall Mall in London, while the design of its VF-19 challenger debuted online across the team’s website and social media platforms.
Incorporating the resplendent black and gold colors of Rich Energy, the premium British energy drink first announced astitle partner of Haas F1 Team in October 2018, the 2019 livery was revealed on a show car in London as drivers Romain Grosjean and Kevin Magnussen, together with team principal Guenther Steiner and Rich Energy chief executive officer William Storey, peeled back the covers before a throng of assembled guests at the RAC.
In addition to the infusion of Rich Energy’s branding, Haas Automation maintains its prominent placement on the VF-19,the familiar light gray tone associated with the three previous liveries have been carried over in the decals on its latestentry, one which will look to build on the success of the VF-18 which carried Haas F1 Team to a fifth-place finish in the2018 constructors standings. The VF-19 continues to sport the branding of team partners JACK & JONES, PEAK, BlueDEF, Richard Mille, Alpinestars and Pirelli.
“This is the time of the season when you hope you’ve got designs right and you can be competitive straight away,” said Gene Haas, founder of Haas Automation and chairman of Rich Energy Haas F1 Team. “The new car looks distinctive, notonly in terms of its color scheme, but also with the new regulations in play. Hopefully those design changes brought in for2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each GrandPrix.”
Team principal Guenther Steiner commented; “It’s important that we keep progressing as a team, and this season is nodifferent. Our partnership with Rich Energy is another positive example of moving forward as an organization. We’repleased to see their colors on the VF-19, we welcome them as they join our valued partner group in utilizing Formula Oneas a global marketing platform. While 2018 delivered our best season to-date, the year showed, sometimes sharply, thatwe still have areas to improve on as a team. On-track, our push for performance started early with the VF-19, our nextstep is to get to Spain and utilize our time there wisely to prepare for Australia.”
“I’m naturally delighted to finally see the Rich Energy colors and stag logo in Formula One with Haas F1 Team,” said William Storey, chief executive officer of Rich Energy. “Partnering with the team has already significantly raised theprofile of our brand, this livery unveil will again elevate us to another level. It’s fantastic to see the VF-19 decked out inblack and gold, with Romain Grosjean and Kevin Magnussen similarly attired. We’ve worked closely with Haas F1 Teamto ensure we present a strong look, one we’re now very proud to take around the world competing in Formula One.”The digital renderings of the VF-19, in addition to showcasing the team’s new color scheme, also display the impact ofthe new season’s regulation changes.
The simplified front-wing is evident, now 200mm wider and 20mm higher – designed to allow drivers to follow eachother more closely and increase the possibility of overtaking. Similarly, the rear wing has been made simpler, as well as 20mm higher and 100mm wider, to aid slipstreaming and promote closer racing. Smaller, repositioned barge boards arealso visible, reduced in height by 150mm and moved forward by 100mm, these have been designed to improve air flowfrom the front wing making them less aerodynamically disruptive.
The physical unveil of the Rich Energy Haas F1 Team VF-19 will take place at 8 a.m. on Feb. 18 outside of the teamgarage at Circuit de Barcelona-Catalunya. Formula One pre-season testing will run from Feb. 18-21 and again Feb. 26-March 1 at the Spanish track before the season-opening Australian Grand Prix March 17 in Melbourne.
About Rich Energy Haas F1 Team:
Rich Energy Haas F1 Team debuted in the FIA Formula One World Championship in 2016, becoming the first AmericanFormula One team since 1986. Founded by industrialist Gene Haas, Haas F1 Team is based in the United States on thesame Kannapolis, North Carolina, campus as his championship-winning NASCAR team, Stewart-Haas Racing. Haas isthe founder of Haas Automation, the largest CNC machine tool builder in North America, and he is chairman of Haas F1Team.
About Rich Energy:
Rich Energy is a premium and innovative British energy drink developed and optimised over the last 6 years with leadingbeverage experts. Its sole objective is to create a peerless, ultra-high-quality energy drink with none of the downsides ofthe competition, a crisp clean taste and high performance. As such, only the best ingredients were identified and sourcedfrom pure mineral water with optimal composition from a natural Alpine spring to luxury organic sugar cane and the bestsources of energy available. Whilst the recipe is a closely guarded secret, Rich Energy utilizes a cutting edge£50m manufacturing facility and its cans are made in the UK. Rich Energy enjoys the highest available certification in theEU and US and the lowest sugar content possible whilst maintaining the balance of taurine and caffeine to deliver genuineenergy performance. Rich Energy stands alone as an elite energy drink for the discerning customer. For more informationplease visit: www.richenergy.com