Focusing solely on potentially reduced risk products and grounded in technology and innovation.
McLaren Racing has today announced a global partnership with British American Tobacco (BAT), focused solely on BAT’s potentially reduced risk products and grounded in technology and innovation.
The multi-year partnership is centred on accelerating BAT’s transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world’s tobacco and nicotine consumers a better tomorrow.
The agreement brings together two companies with a shared interest in technology, innovation and design, as well as a clear desire to deliver significant and meaningful change in their respective industries.
Technology is a core part of the relationship; McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials. The two companies will share best practice, innovation know-how and mutual experience.
Zak Brown, Chief Executive of McLaren Racing, said:
“We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation. BAT’s transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this.”
Kingsley Wheaton, BAT’s Chief Marketing Officer, said:
“We’re extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves. It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands. Ultimately, innovation and technology will support us in creating a better tomorrow’ for our consumers worldwide.”